Children Development Media

General Information

Country: Bolivia

City: Santa Cruz

Project Area: Media

Project: Working at the news paper

Project Information:

The project was founded in 1986; it is about a weekly magazine that comes attached to the most important newspaper of Santa Cruz every Thursday. It is oriented mainly to children and students, since the contents are about games and articles that help kids to learn about Bolivian culture, art, good values and principles.

They also organize other activities that contribute to the Bolivian children's development, such as contests, seminars, courses, etc.

The name of the magazine is the name of a cartoon character that was created by the staff, this character represents a camba boy (camba means a person from Santa Cruz), that likes to ride on a skate board. He loves the internet and he is very responsible, curious, active, and he likes to learn and teach to their friends. In the magazine there are other characters too such as the grandparents, parents, his sister, friends and his pet.

The characters' roles:
At the magazine each character has a role:
The grandfather: He tells stories of the old Santa Cruz, such as legends, tales, traditions, customs, etc. The grandmother: teaches good manners, principles, good values, etc.

Carlos is the father: he knows a bit of everything since he reads a lot so he is always teaching different things. Maria is the Mother, she teaches about cooking, she advises about beauty issues, teaches handcrafts, etc.

Susy is the sister, she is a little obstinate but she is nice and very curious. Pablito is a friend that is always traveling and when he is back home tells all his stories and adventures during his trip, he teaches about all the wonders around Bolivia.

Tico is another friend that takes note of all the interesting things that he observes. Their pet is called colita which is a very funny dog.

Mission of the magazine:
To be an important tool for children's education, guiding parents and teachers to create entertaining and educational activities for their kids that have a Bolivian reality context.

Objective:
Their main objective is to motivate children to read, to learn about Bolivian culture, customs, art, etc. through ingenious and resourceful activities and games.

List of Volunteer Work activities:

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